Iceland is a lot closer to the US than Estonia. Iceland kind of felt like a mix between america and Europe too. The buildings were not packed together, the city was pretty spread out. The biggest thing that got me was all the american fast food places: Sub Way, KFC, McDonalds. I didn't get to eat at any of them but that is ok. They also had some good stuff in the store I went to.
Most of the stuff was too expensive to buy, but I did splurge on a few Reese's!